At Waffel, we’re curious about the education and imagination in children’s play.
A simple and honest philosophy to learn, grow and inspire.

We are firm believers that there is no such thing as gendered toys. When you remove labels from a toy, children are free to explore fields and areas that interest them, giving their minds varied experiences and emotional freedom.

Play is one of the most important aspects of a child’s life and educational journey. Here at Waffel, we make sure to make play a priority!

For our customers, we aim to share a journey with children across the world, cultivating a free and imaginative approach to how kids learn.

Jump in and discover our newborn to kids collection with a variety of toys catering to all forms of play.